A Southeast Asian snack manufacturer known for spicy products sought to attract American consumers, expand into retail, and build a loyal U.S. following.
• Flavor adaptation for a new market
• Navigating FDA regulations, packaging requirements, and ingredient labeling
• Establishing distribution channels and brand visibility in a competitive sector
Conducted consumer taste testing, refining recipes to align with 65% of U.S. participants’ preference for milder heat levels
Guided FDA submission and compliance processes
Negotiated shelf placement with regional U.S. retailers and launched an influencer-based digital campaign
• Reached over 500 retail locations within the first year
• Achieved a 150% increase in online sales following influencer promotions
• Recorded a 90% product satisfaction rate among new U.S. customers
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