Professional Services Firm’s U.S. Market Entry

Background

A European law consultancy aimed to establish offices in New York and San Francisco. Their priorities were fulfilling bar admission requirements, recruiting top-tier talent, and enhancing brand credibility in a competitive legal market.

Challenges

• Detailed, state-specific bar rules requiring tailored compliance approaches
• Building a pipeline of high-quality legal professionals in competitive markets
• Differentiating the firm’s European expertise to attract American clientele

Our Approach

01

Mapped out bar admission requirements, creating a compliance checklist to streamline attorney onboarding

02

Activated an employer branding strategy that led to 50 qualified applicants within two weeks

03

Positioned the firm as a thought leader via industry conferences, targeted publications, and networking events

04

Guided office setup logistics and established key local partnerships

Key Results

• Onboarded 50 dealerships in the first 9 months
• Demonstrated a 25% reduction in administrative tasks at pilot dealerships
• Expanded to 3 additional states within 18 months